Web Ministry Purpose Statement

Examples

Sometimes it is necessary to have a purpose statement for a ministry. A web ministry may also need a purpose statement. A good purpose statement defines the goals of the ministry in a short, compact statement. Below are some examples of purpose statements that might be used:

• To use modern technology to facilitate church communication among members of the church and the local community.
• To enhance communication to members and nonmembers, the saved and unsaved through the use of the internet.
• To provide a website that is provides information concerning the ministries of the church.
• To develop a technology based outreach to unbelievers and seekers.
• To support the ministries of the church by providing an internet based medium for communication with members and nonmembers.
• To provide a virtual signpost on the information superhighway.
• To support the ministries of the church through multiple websites that provide information about these ministries and applications for the use of the people served by these ministries.

Choosing a Purpose Statement

In choosing a purpose statement for a web ministry, look choose one that best reflects the goals of the ministry. Avoid using a statement like, “to maintain the church website.” A statement like this is not specific enough. There is nothing about the statement that makes it clear what the ministry is supposed to accomplish. A website could be as simple as a page with the church name on it or it could be much more complicated and even provide items for sale. Any website would fit within the purpose statement.

It is necessary to be careful about trying to put too much into a purpose statement as well. Some churches may have unrealistic goals for their website. A website will not bring in lots of people by itself. A website can provide information about other things the church is doing to help bring in people. A website can enhance the other ministries of the church. Don’t expect it to replace the other ministries of the church.